Being Selfish. It's often frowned upon as a bad thing, A negative personality trait that you were chastised about as a child. It's also associated with feelings of guilt, especially some of the guys i speak to. When they're choosing to spend time working, instead of at home. Spending money to mask the pain and insecurities they have. All whilst pretending that everything is "Fine", still acting like the 'jolly, happy go-lucky guy', to go with the jolly, 'cuddly' body they're privately ashamed of. Guys that consider coming into Alpha Man Elite often have some feelings of guilt for wanting to take care of themselves and taking back control of their lives.